Yggdrasil inks supply deal with GVC’s Ladbrokes, Coral and Gala brands
Having finalized a commercial agreement with Isle of Man-based sports betting and gaming group, GVC Holdings PLC (LSE:GVC), Yggdrasil Gaming‘s market-leading casino slots gaming content will now be offered by three of the largest gaming and betting brands in the United Kingdom.
According to the official press release…
Retail and online gaming brands, Ladbrokes, Coral and Gala, which GVC Holdings added to its portfolio when it acquired Ladbrokes Coral Group PLC in March 2018, will each make available the provider’s entire suite of top performing casino slots to their extensive player base.
Global reach:
Ladbrokes and Coral boast an extensive network of betting shops and a significant online presence, with the pair being among the UK’s leading gaming and betting brands, while in the British bingo market Gala is a leader. Courtesy of the 2018 acquisition, GVC Holdings is the largest high street bookmaker in the UK and among the largest online-led listed firms in the world, with licenses in more than 20 countries.
In-game feature access:
All three of the brand’s customers will be able to access all of Yggdrasil’s titles including classics such as the popular Vikings trilogy, Vikings Go Berzerk, Vikings Go to Hell Slot and Vikings Go Wild, as well as recent releases including Hanzo’s Dojo, Baron Samedi and Trolls Bridge. BOOST, Yggdrasil’s range of in-game promotional tools, will also be deployable by the brands enabling them to run promotions instantly from within the game client.
“a significant agreement”
Commenting on the recent agreement, Chief Executive Officer for Yggdrasil Gaming, Fredrik Elmqvist said…
“This is a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time.”
“dynamic slots content”
For its part, GVC Holdings’ Chief Product Officer, Liron Snir added…
“We’re delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”
2019 releases:
In January 2019, Yggdrasil has already launched three new online games, with the twin releases of the new Irish-themed, Lucky Blackjack, and an updated version of Sonya Blackjack, along with the feature-packed Trolls Bridge mentioned earlier.